If you read keyword guides and have no idea about the abbreviations, words and terms….then read this article first.
SERP
SERP stands for Search Engine Results Page. This is the page you see after entering a query into a search engine. It displays the results that the search engine deems most relevant to the user’s query.
For example, you go to Google, search for the term “how to cook scrambled eggs” and press enter. Google will then show you the SERP of how to cook scrambled eggs.
Ahrefs
Ahrefs is a popular and comprehensive SEO (Search Engine Optimization) toolset. Ahrefs is renowned for its ability to update data quickly and accurately, almost ranking as number one in the SEO tools market. Backlink profile and Keyword explorer are the 2 most famous features of Ahrefs.
KD
KD stands for Keyword Difficulty. KD is a metric developed by Ahrefs. Keyword Difficulty measures how difficult it would be to rank for a specific keyword in search engine results pages (SERPs). KD score typically ranges from 0 to 100, with higher scores indicating higher levels of competition for the keyword. Keywords with lower KD scores are generally considered to be easier to rank for, while those with higher scores are more challenging. Read more about KD in official Ahrefs website.
AR
AR stands for Ahrefs Rank. AR is a metric developed by Ahrefs. Ahrefs Rank provides a numerical score to help users understand the relative strength of a website’s backlink profile compared to others. The lower the Ahrefs Rank score, the stronger the website’s backlink profile is considered to be. Read more about AR in the official Ahrefs website. Read more about AR in official Ahrefs website.
DR
DR stands for Domain Rating. DR is a metric developed by Ahrefs. Domain Rating is a numerical score that ranges from 0 to 100, with higher scores indicating a stronger backlink profile. It is calculated based on the quantity and quality of backlinks pointing to the entire domain, rather than individual pages. Read more about DR in official Ahrefs website.
UR
URL stands for URL rating. UR is a metric developed by Ahrefs. URL Rating is a numerical score that ranges from 0 to 100, with higher scores indicating a stronger backlink profile for that particular URL. Read more about UR in official Ahrefs website.
Moz
Moz is a well-known software company specializing in search engine optimization (SEO) tools, resources, and services.
DA
DA stands for Domain Authority. DA is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Read more about DA in offical Moz website.
PA
PA stands for Page Authority. PA is a metric developed by Moz that predicts how well a specific page is likely to rank on search engine result pages (SERPs). PA scores range from one to 100, with higher scores indicating a greater likelihood of ranking well in search results. Read more about PA in offical Moz website.
CR
CR stands for Conversion Rate, which is a metric used in digital marketing and e-commerce to measure the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or completing a form. It is calculated by dividing the number of conversions by the total number of visitors and then multiplying by 100 to get the percentage.
CTR
CTR stands for Click-Through Rate, which is another important metric in online advertising and email marketing. It measures the ratio of clicks on a specific link (such as an ad or a hyperlink in an email) to the total number of impressions (or views) of that link. CTR is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100 to get the percentage.