“Simplicity is an exact medium between too little and too much.” – Sir Joshua Reynolds.
The idea
Keywords are categorized into 4 types:
- Informational keywords
- Navigational keywords
- Commercial keywords
- Transactional keywords
Anyone who works on niche sites also wants to rank for commercial keywords and transactional keywords, because these keywords have the highest CR (info keywords and navigational keywords have low CR, but they bring you traffic and make your website natural in the eyes of Google).
One of the typical keywords with a very high CR is the “best X for Y” structure.
In this guide, we will simply identify “best X for Y” keywords with low competition.
The requirements
This method requires:
- Ahrefs
The official Ahrefs subscription is very expensive, thus I always use this cheap Ahrefs group buy for doing keyword research. You may want to give it a try.
The instruction
First, go to Ahrefs, click on Keyword explorer tab, and put in “best for” into the search field. Then click on the Search icon to get the report. Now go to the second step.
Second, click on All keyword ideas on the left panel, then set the filter as below:
- KD: Min – 0
- Volume: 1000 – Max
- Include: best, for (in the Include panel, choose the All words tab, see image below)
- Exclude: bestbuy, best buy, ebay, amazon, friend, friends, sale, sales, watch, movies, movie, porn, sex, reddit, near, lyric, lyrics
After that, click on Show results.
Obviously, with just 2 simple steps, you find out “best X for Y” keywords with very low competition. You can now export this report by clicking on the Export button on the upper right corner of the report.
However, if you want to go one step further, continue reading this guide.
(Optional) Third, after discovering keywords with zero competition, how about examining whether any low-authority websites are ranking for these keywords?
Start by clicking on the SERP button near the keywords,
You can see that there are many low authority websites that are ranking for this keyword, now copy the domain of websites with AR > 1M to your Notepad.
Fourth, click on More, then click on Batch analysis:
Fifth, paste the domain that you have saved in step 3 to examine the traffic of these websites:
You can see the DR and the traffic of these websites.
Sixth, it is worth checking websites that have low DR but high in traffic. Click on the arrow next to the domain, then click on Overview.
After that, click on the Top pages and the Organic keywords on the left panel. For example, the Top pages:
There are a lot of easy keywords that low authority websites can rank. Export it, save it for your future use.
Don’t limit yourself to the “best X for Y” structure only. There are many commercial and transactional keyword structures out there. Just brainstorm and follow this guide; you should discover many hidden gems. Alternatively, you might want to join my Telegram channel, where I share various keyword structures that you can apply to this guide.
The Telegram channel
Benefits of joining my Telegram channel:
- I regularly give keywords for free
- If you have questions, ask right away on the channel
- Be a part of keyword research community